Direct Response

Advertising on UK Net Guide is simple and cost-effective. Our performance based, cost-per-click service for advertisers means you pay only for targeted traffic delivered to your website. There are NO other costs involved.

Cost-per-click

Cost-per-click (CPC) advertising is the most popular way of driving qualified traffic to your web site. UK Net Guide was one of the first sites in the UK to offer this service to clients back in 2000.

UK Net Guide is a trusted source of information for consumers in the UK and this allows us to put your brand in front of your target audience at the exact moment when they are actively searching for your product or service.

Many of the leading search engines also offer this pay-per-click advertising model, so what makes UK Net Guide different?

Simplicity

No keywords. No bidding system. With UK Net Guide there is no need to worry about managing bids across hundreds or thousands of keywords. You simply select the most relevant categories of our site and set a cost-per-click you are comfortable with.

Value

With pay-per-click search engines you are restricted to a text-based advertisement format such as a Sponsored Link. With UK Net Guide you can use a wide variety of different creative on the same cost-per-click basis, including product search, live xml feeds and in some cases even banners and buttons. This allows advertisers to achieve a strong brand profile within their most relevant categories while still only paying for people who click through to their site.

Trust

UK Net Guide is not a search engine but an online consumer guide. It’s a destination site which means that your advertising will not appear across a wide network of unknown ‘partner’ sites. When you advertise with UK Net Guide you are associating your brand with a trusted website and a loyal user base.

Other advertising options:

• Brand Solutions
  For major advertisers looking to maximise brand profile and response through a wide range of creative solutions.
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• Annual Value
  Our 12-month package is designed for small to medium sized enterprises (SMEs) or advertisers who want to target a very specific category of UK Net Guide.
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